STYLE - Good pictures come from good relationships.
I would describe myself as an artist, a storyteller, a people person. I don't see myself as a photographer. I guess my creative background is very vast and 7 years in creative teaching as well as my relaxed and playful personality all play a part.
I think the mixture of creativity and being able to read people on the day and see a story unfold is what makes every one of my weddings look so unique.
If you think of me as a family friend by the end of your day; I know I have done my job.
Having your new best friend, (me) there to make sure you're relaxed, hydrated, and ensuring your timings are spot on, is invaluable in itself. My priority I suppose, is that you have a great time, you are comfortable and you can be yourselves. This way, with a small amount of input here and there, I can tell your wedding story, like no-one else can.
Its a tailored service I guess. There are no forced poses, just me smiling as I see your day blossom. I want to feel like one of the guests and that way, I can be in the right place at the right time, in a way that is comfortable for everyone.
I have incredible sense of awareness for moments, every glimmer and every glance. I dump all my own reservations at the door so I just "fit in" to the day. If you are a little reserved, so is my photography, if you are a party animal, so is my approach to your day. I love meeting people and appreciating them for who they are.
I think every wedding should be bright, vibrant, sun and fun filled and it really is a mixture of my friendly approach on the day, and my lighting and editing work that makes it all come together.
Every snowflake is unique and has a small window to be appreciated, before it is gone. So my job, is to stop calling you snowflake, I definitely never use the words, petal, love or honey, but I do want to capture your story as it unfolds. Personalising the experience, so the photography is just very you.
I am a creatively attuned person who just thrives in creative work. I have worked in the past as a teacher, an underground radio DJ, videographer, graphic designer and since 2013, now all I do is wedding photography.
In 1998 I was working from a darkroom recreating works of David Bailey, and my work was used for years by the college to show prospective students what can be achieved. I was always enthusiastic about learning and sharing so I decided to go on to university twice (BA & PGCE) to become a teacher in media.
In the summer of 2013 I bought my first DSLR and every picture I took was met with such a huge response, that within a month Easyapple Wedding Photography was formed as an international photography company. I shot my first international wedding a year later and realised I must be doing something people liked. The biggest thing was, it was word of mouth, I hadn't even begun to understand advertising.
I gave up teaching in early 2014 to be able to keep up with the demand for my work and in this short space of time, my name had become synominous within the wedding industry, as a creative wedding storyteller. I was doing something different, something exciting, I was appreciating people and telling their stories with images that were different to what was already out there. To reflect what I was creating, the branding was reformed into Paul Liddement Wedding Stories.
To this day I barely advertise. Wedding fairs, magazines, wedding blogs and awards are all paid for advertising schemes and I'm still looking at all of these things from a distance. Although id love to pay into an award scheme at some point, the ones that are actually worth anything are just so time consuming. I'd much rather give that time to my brides, and word of mouth is strong enough that I just don't feel that I need to do them at this time. The best advertising there is, is word of mouth so I just work very hard to go above and beyond for each of my clients.
I put so much into every clients wedding on the day and afterwards in the edit work that it is only in June 2016 that I have managed to get around to blogging! (please see my journal). In just 4 years I have over 250 full day weddings on the books, which is quite an accomplishment for a solo high-end photographer.
But, to be honest, I'm more excited about the people ill meet ahead of now and id love to bump into anyone who I have worked with before. What a journey. I have met so many people I would love to meet again. I find it so exciting and fun; all of it. The great people that I have met along the way and those who I have yet to meet. Being able to capture your personalities and your story. I live for it.
I guess, caring so much about what I do. This is what drives me to work so hard. Good work is just hard work. I don't think I need to convince you otherwise just look at my work and decide for yourselves.
Anyone who hires me gains my technical skills, my expert knowledge, my craft, and my charming and fun personality.
I love what i do, I love the people i meet along the way and I provide the complete package for someone wanting to document a spectacular part of their life and have their personal story told.
Quotes from Paul:
"My favourite picture is always the one I have just taken. Watching the concept blossom into reality"
"People are fascinating subjects to capture; time, personality, light, vision, are all the tools that I need"
"An amateur is obsessed with equipment, a professional is obsessed with credentials, a master is obsessed with light, a storyteller is obsessed with telling your story."
"It is not the camera that sees, it is the photographer. Without the photographer the camera is useless"
"The energy required to be in so many places with so many different lighting requirements is enormous, people often look at my work and ask if I have two or more people working alongside me. The answer is, its just me working at 300%."
- Jun 2013 1st wedding
- Jun 2014 1st international wedding
- Aug 2015 100th Wedding
- Sep 2015 1st worldwide wedding
- Oct 2015 1st Celebrity sibling wedding
- Dec 2015 1st photographer in the region to go viral, globally published in all major papers and recognised on TV
- Jan 2016 fully booked for the year with 60 full day weddings
- Jun 2016 1st 400 person Indian/Greek wedding
- Jul 2017 200th Wedding
Celebrity family weddings
- Andy Serkis (King Kong, Planet of the Apes, lord of the Rings). Andy was lovely, I first met Andy when I shot his nephews wedding in October 2017.
- Donna Air (Actress, singer TV Presenter) Donna was very approachable, down to earth and classy, I first met Donna when I shot her sisters wedding in 2016.
- James Middleton (Kate Middleton's brother / Donna Airs partner). James had such an aura of class and prestige about him, I guess being around the royal family so much, he fits in very well. But he was also approachable and down to earth at the same time.
- Steve Harmison (one of the top ranked cricket bowlers of all time) I met Steve when I shot his brothers wedding in 2015. His brother who's wedding I shot, Ben is also a worldwide known cricketer.